01
The Challenge
The coffee was excellent but the brand was invisible. On shelves and online, Morrow looked like every other independent roaster.
Food & Drink / Identity & Packaging
Morrow Coffee
A warm brand world for slow mornings.
Category
Food & Drink / Identity & Packaging
Client
Morrow Coffee
Year
2025
Services
Identity, Packaging, Website
Project overview
Morrow Coffee roasts in small batches and cares about every cup. We built a brand world that captures that warmth — from packaging and café details to a simple online shop.
How the work came together
02
The Direction
We designed around the idea of the slow morning: warm colour, characterful type, and illustrated packaging that rewards a closer look.
03
The Outcome
A memorable identity, a packaging system built for new roasts, and a website that makes buying coffee feel like part of the ritual.
Project gallery
Selected moments from the work.
01
An identity rooted in ritual and craft.
02
Packaging designed to stand out on a crowded shelf.
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Café moments that carry the brand into the real world.
04
A system flexible enough for every new roast.
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