01
The Challenge
The previous store treated every product the same. Beautiful pieces were lost in a generic grid, and the brand’s craft and character barely came through online.
E-commerce / Digital Design
VELA Objects
Everyday objects, told with feeling.
Category
E-commerce / Digital Design
Client
VELA Objects
Year
2026
Services
Art Direction, Digital Design, Development
Project overview
VELA Objects makes homeware with a strong point of view. We shaped an e-commerce experience that lets each object breathe, while keeping browsing and buying effortless.
How the work came together
02
The Direction
We led with art direction: generous imagery, editorial product stories, and a calm interface that steps back so the objects can step forward. Motion is used sparingly to add warmth.
03
The Outcome
A distinctive digital flagship that feels as considered as the products themselves — and a modular design system the team can extend with every new collection.
Project gallery
Selected moments from the work.
01
Product stories led by colour, form, and material.
02
An art direction system for product and lifestyle imagery.
03
A shopping journey that feels as considered as the objects.
04
Packaging and digital moments that speak the same language.
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