01
The Challenge
Health products often feel either clinical or overly soft. LUMEN needed to earn trust quickly while staying warm, simple, and easy to navigate for every kind of user.
Wellness / Brand System
LUMEN Health
Care that feels human from the first click.
Category
Wellness / Brand System
Client
LUMEN Health
Year
2025
Services
Identity, Design System, Digital Experience
Project overview
LUMEN Health is a new wellness platform built to make care feel approachable. We created a brand system and digital experience that feels calm, trustworthy, and genuinely human.
How the work came together
02
The Direction
We paired a gentle colour system with clear typography and a component library designed for accessibility. Language, layout, and imagery all point toward reassurance.
03
The Outcome
A cohesive brand system and design library that lets the LUMEN team ship new features confidently, with a consistent experience across web and app.
Project gallery
Selected moments from the work.
01
A calm visual world built on light and space.
02
Product screens designed for clarity at every step.
03
Imagery that feels honest, warm, and grounded.
04
A colour system made to support, not shout.
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